J.P. Morgan Turns Bullish on EUR/USD as Market Sentiment Shifts

J.P. Morgan has shifted its stance on the EUR/USD, citing fiscal support in the eurozone and signs of cooling momentum in the U.S. economy as key catalysts behind its newfound bullish outlook.

Currently trading at 1.0795, the EUR/USD has climbed 3.8% this week and 5% over the past month, signaling what the bank believes may be a turning point in the dollar’s broader trend.

Key Takeaways:

  • Outlook Shift: J.P. Morgan initially expected dollar strength in Q1, but now sees the greenback weakening, citing structural headwinds.

  • Target Range: The EUR/USD is expected to rally toward 1.12–1.14, fueled by improved sentiment, fiscal measures, and easing geopolitical tensions.

  • Risks: A further slowdown in U.S. economic data could support the euro, though tariff risks may cap upside potential.

  • Forecast Revisions: The bank previously projected 0.99 for Q1 and 1.08 for year-end, but now sees clear upside risk to these levels.

As U.S. data softens and the rate-cut narrative gains traction, investors may be positioning for a structural euro rally, potentially marking the start of a new bullish phase for EUR/USD.